Social Media Audit Guide

No matter if you are analyzing your current social media plan or developing a new one, a helpful step in your process will be to perform a Social Media Audit.  By taking a look at your own social media and the activity of your competitors and similar businesses, you can refine or develop a successful plan for your own social media! All it takes is a few EASY steps:

  1. Develop a list of 5 competitors and/or businesses that are like yours.
  2. Download the social media audit guide by completing the form on this page.
  3. Complete the guide, 1 for yourself and 1 for each of the 5 businesses from your list – finalizing each sheet with a rating of “good, bad or ugly” for grading their social media activity.
  4. Review your sheets and use your observations to create or modify your own social media marketing plan.