As a former performer with Carnival Cruise Lines, Joe’s style is high-energy and entertaining. He has a passion for great leadership, having dedicated nearly two decades of his life to studying successful businesses, their leaders, published psychologists and the science of the brain. What he discovered was surprising: great leaders are similar to great parents. They are strict, but fair, treat each person as a unique individual and they celebrate small victories often. In other words, they dignify those they lead.
Inspired by his relationship with his stepson, Alex, and his business experience, Joe also created a life-changing tool, Dignify. Having struggled for a few years to communicate effectively with his pre-teen, he suddenly realized that he was taking the wrong approach. Alex wasn’t like Joe. Alex was sensitive, thoughtful and soft-natured. Joe needed to speak Alex’s language and follow his rules of communication if they were going to truly understand one another. Dignify is a patented technology that walks you through how to communicate with others, whether it be your stepson or your coworkers, based on their personal, emotional drivers.